We aimed to launch an online education platform for designers, serve 1,000 designers worldwide within the first year, and generate six figures in sales during the same period.

What we did

Designership is an online education platform incubated by our team at More Cursors. We strategised, designed and launched a fully custom Webflow site to host all our courses and products, managed the entire marketing strategy that generated over $3,000,000 in revenue and handled all the moving parts from support, community management and more.

Research and Discovery

Rather than conducting traditional research, we opted for a direct-to-market approach.

‍

Our initial Minimum Viable Product (MVP) involved testing the adoption and demand for design education through a YouTube channel.

‍

After growing the channel to 50,000 subscribers in just six months, we confirmed a strong market demand.

‍

Design Process

Over three years, we developed and launched a suite of courses and products to aid designers in their professional growth.

‍

We also established a comprehensive marketplace on Webflow to handle all transactions.

No items found.

Outcome

We have reached 13,000 designers globally, including professionals from major tech companies like Meta, Amazon, Microsoft, Google, as well as those from small and medium-sized enterprises and freelancers.

‍

Our efforts have generated over $3,000,000 in revenue, with our products and courses consistently receiving an average rating of 4.8 out of 5.